WHAT ARE THE BENEFITS OF BEING MSC CHAIN OF CUSTODY CERTIFIED?
MEET CONSUMER DEMAND. With growing consumer concern over the origin and environmental impact of their food, demand for traceable, sustainably caught seafood is increasing worldwide. A 2020 Globescan survey found that 71% of seafood consumers across 23 markets believe retailers’ and brands’ claims about sustainability and the environment need to be clearly labelled by an independent organisation. 65% believe to protect the ocean, we must consume fish and shellfish only from sustainable sources*. You can meet this demand by holding an MSC Chain of Custody certificate and selling certified seafood.
USE GLOBALLY RECOGNISED ECOLABELS. MSC Chain of Custody certificate holders can access the MSC and ASC labels and show your customers and clients that you buy and sell seafood from a sustainable source.
ACCESS NEW MARKETS. Due to rapidly increasing consumer demand for sustainable seafood, some of the world’s largest companies have made commitments to source sustainable seafood, with MSC and ASC products being preferentially sourced. Having MSC Chain of Custody certification allows you to sell sought-after MSC and ASC products to these companies and access lucrative markets.
SUPPORT SUSTAINABLE SEAFOOD PRODUCERS. Selling and promoting MSC and ASC certified seafood supports fishing communities and industries working hard to operate sustainably and ensure your business has a product to sell into the future.
SHOWCASE YOUR WELL-MANAGED BUSINESS. Achieving MSC Chain of Custody certification tells your customers that you can meet the world’s best practice standard in traceability and that you are providing them with sustainable seafood.
ACCESS A DIVERSE RANGE OF QUALITY PRODUCTS. Choose from more than 100 species of wild-caught seafood from thousands of certified suppliers.
*Survey conducted in 2020 by independent research and strategy consultancy, GlobeScan